Today, Now & Later is still produced and distributed by the Hershey Company. Beatrice Foods sold the brand to the Leaf Candy Company, which was later acquired by the Hershey Company in 1996. Over the years, Now & Later has undergone various ownership changes. Each candy is individually wrapped, making it convenient for sharing or enjoying on-the-go. Now & Later candies come in a variety of flavors, including strawberry, cherry, grape, banana, and apple. The candy's name also signifies the experience of savoring the taste both immediately ("now") and over time ("later"). However, as it warms up and softens in the mouth, it becomes easier to chew and enjoy the fruity flavors. When initially consumed, the candy is firm and requires some chewing. The name "Now & Later" was chosen to highlight the candy's unique texture. The candy was created as a variation of the popular taffy-like candy known as square caramels. Now & Later was first introduced in 1962 by the Phoenix Candy Company, which later became a subsidiary of the Beatrice Foods Company. Let's delve into the history behind this chewy and flavorful treat. The wide variety of colors and flavors makes them great for kids' parties, pinatas, and treat bags.Now & Later is a popular candy brand that has been enjoyed by candy lovers for several decades. Besides that, Now and Laters are perfect road trip candies or movie night snacks. Suggested uses: You should probably have one of the small, 6-piece bars in your pocket at all times. Recommended if you like: Starburst, Laffy Taffy, Salt Water Taffy, Airheadsīrand Brothers and Sisters: Red Hots, Lemonhead, Jujyfruits, Boston Baked Beans, Atomic FireBall, Jaw Busters, Chuckles, Rain-blo, Super Bubble Bubble Gum and Fruit Stripe Gum, plus Black Forest, Trolli, Brach's, and Bob's products! Originals: Strawberry Kiwi, Grape, Pineapple, Cherry, Strawberry, Tropical Punch, Blue Raspberry, Mango Guava, Banana, Watermelon, AppleĬhewy: Mango, Pineapple, Strawberry, Blue Raspberry, Cherry, Banana, Apple, Pink Lemonade, Watermelon, Grape Combining flavors makes them even more fun.įlavor profile: Fruity, with sour fruit flavors available That was the right move, because they were both awesome! And I think they're on to something with the "Splits" concept. Jimmy Sweet Tooth says: I haven't had Now and Laters since elementary school, and I'm not sure how, but I think they're even better than I remember! I grabbed two bars, a Tropical Punch and a Blue Raspberry, because I didn't want to base my review on just one flavor. If you aren't impressed by now, you're gonna have to start your own candy company! Still not impressed? Good, because we've got two more gnarly varieties to tell you about! Now and Later Extreme Sours put a tongue-biting twist on three of their most popular flavors to create Sour Apple, Sour Cherry, and Sour Watermelon chews, while Now and Later Splits combine two great tastes in one long-lasting square. Anybody could find a favorite (or two) among Now and Later's eleven original flavors, but why stop there? Now and Later's Chewy lineup reinvents most of the originals with a softer chew and adds Pink Lemonade to the mix, just for fun.Talk about variety! We love candies that offer something for everyone, and that's exactly what you get with Now and Later.
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